In order to truly understand this, you must have suffered through those god-awful Sarah McLachlan ASPCA commercials set to the putrid strains of that audial vomit she calls music. Seriously, these ads are so goddamn annoying they make me want to kick the nearest puppy just to spite these people. Don’t get me wrong, nobody should abuse animals, but nothing will turn me off to your cause faster than being all whiny and overly moralistic about it. You could turn me to a me pro-baby cancer stance if you made the commercials against as preachy and condescending as those ASPCA spots.

Enter the Fargo Force of the United States Hockey League, who have made a masterpiece of parody with their latest season-ticket campaign. The premise of “minor league hockey players are terribly mistreated, abused and ignored” totally lets the air out of the pompous windbaggery of the “we are better people because we care more than you.

For that sirs, I tip my cap…